Welcome to Episode 31. In this episode, Adriana and Keli discuss the exceptional opportunity of building the marketing and communications strategy for Algorand and the amazing community forming around the project. We also talked about some of the things on their roadmap, as well as tips for marketers wishing to work in crypto. Lean in, Keli talks fast. We packed heaps in 25 mins.
Keli, a results-driven marketer, leads all aspects of marketing at Algorand. She joined Algorand from Avid, where she was responsible for global customer engagement strategies, field marketing teams and programs, annual customer conferences, ensuring the needs of the customer were represented in product releases and roadmaps, and the collaborative marketing partnership with Microsoft. She was responsible for launching the customer community program that grew membership to tens of thousands of media professionals to become a respected voice in the industry.
Prior to Avid, Keli worked with several global technology enterprises and startups that included Sprint, Zmags, and Rez1. Her roles have included the management of channel sales & marketing, developing marketing strategies and tactical execution plans to drive business awareness and growth, building go-to-market positioning and strategy, and leading cross functional teams.
Keli holds a Bachelors of Science degree in Marketing Communications and Business Ethics from Fairfield University and a Masters of Business Administration from Boston College.
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