Powering the Kingdom with Data

Delivering the right information to the right person at the right time is vital within the rapidly growing world of mobile gaming. With more and more players joining in on the fun from their mobile devices, player acquisition and retention…

Powering the Kingdom with Data

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Delivering the right information to the right person at the right time is vital within the rapidly growing world of mobile gaming. With more and more players joining in on the fun from their mobile devices, player acquisition and retention is becoming increasingly complex. Hear how King delivers organization-wide insights and empowers business users with the data they need to create winning user experiences for some of the world’s most popular games.Speakers: Ian Thompson, Head of BI Platform, King & Simon Wright, Principal Data Scientist, King

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